Barrio Burger Co. is a conceptual Burger company inspired by the rich cattle culture of Texas and the Latin influences of El Paso.
This Project was done in congruence with an upper-level Graphic Design course exploring logo design and branding. Barrio is one of my first fleshed-out ventures into the world of branding.
My goal was to capture two worlds of food and flavor that have been largely separated, and capture the style and roots of both, with a modern and inviting spin. This led me to choose bold contrasts between color and texture. This was designed to reflect the rugged yet vibrant culture and style of these two communities and culinary groups.
