Boolean Girl Rebrand

I am currently an upper-level graphic design student at Liberty University, and in one of my courses, I have been tasked with rebranding a central Virginia non-profit.

The non-profit I was assigned is Boolean Girl. Boolean Girl was founded to encourage and inspire girls who are often underrepresented in STEM education. According to their website, “At a young age, girls receive fewer opportunities to learn subjects like coding and engineering, so they tend to focus on these areas from ages eight to 14.”

Currently, their branding and particularly logo are very poorly designed and could use an update, which would elevate their non-profit and the amazing work that they do. They are also sponsored by some pretty high-level companies and corporations, so this rebrand would also give them greater credibility in the eyes of these and potential future donors.

This is a project which I am really excited for, and I can’t wait to share my progress with you hear as I develop logos and other new branding for Boolean Girl.

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